{"title":"Botanicals","description":"\u003cp\u003eTurmeric and ashwagandha. No authorised UK health claim exists for either, so we make none — we print the extract ratio, the standardisation and the dose instead, and say so on the pack.\u003c\/p\u003e","products":[{"product_id":"ashwagandha-ksm-66-500mg","title":"Ashwagandha — Full-Spectrum Root Extract 500mg","description":"\u003cp\u003eThe full 500 mg dose — and no health claim, on purpose.\u003c\/p\u003e\u003cp\u003eA concentrated full-spectrum extract of ashwagandha \u003cem\u003eroot\u003c\/em\u003e, at a 12.5:1 ratio: every capsule is the equivalent of 6,250 mg of root. Root only — leaf material is cheaper and carries a different compound profile.\u003c\/p\u003e\u003ch3\u003eThe numbers (per capsule)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAshwagandha root extract — 500 mg (12.5:1)\u003c\/li\u003e\n\u003cli\u003eEquivalent to 6,250 mg ashwagandha root\u003c\/li\u003e\n\u003cli\u003e90 capsules · 90 servings · one a day\u003c\/li\u003e\n\u003cli\u003eVegan · unflavoured\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNo authorised UK health claim — on purpose\u003c\/h3\u003e\u003cp\u003eYou'll see ashwagandha sold for stress, sleep and cortisol everywhere. In Great Britain botanical health claims are still on hold pending assessment, which means the law authorises nothing at all for ashwagandha. So we claim nothing. We print the extract ratio, the root equivalent and the dose, and let you judge it.\u003c\/p\u003e\u003ch3\u003eWhat changed on this page, and why\u003c\/h3\u003e\u003cp\u003eThis page used to describe the extract as KSM-66® standardised to at least 5% withanolides. Our supplier's specification does say that — but the pack in the box prints neither, and naming a trademarked ingredient is a sourcing claim we will only make with the agreement in place. Until the material and the licence are confirmed to us in writing, this page says exactly what the label says. If that confirmation arrives, we'll update it here and tell you we have.\u003c\/p\u003e\u003cp\u003eWe would rather be caught correcting ourselves than caught claiming something you can't check on the pack.\u003c\/p\u003e\u003ch3\u003eThe paperwork\u003c\/h3\u003e\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is on our Certificates page.\u003c\/p\u003e\u003cp\u003eConsult your doctor before use if pregnant, breastfeeding, taking medication or under medical supervision. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle.\u003c\/p\u003e\u003cp\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"90 capsules · 90 days","offer_id":62794726605130,"sku":"ANI-ASH-500","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/ashwagandha-01-hero-fixed.png?v=1785684001"},{"product_id":"turmeric-95-curcuminoids-black-pepper","title":"Turmeric — 95% Curcuminoids + Black Pepper","description":"\u003cp\u003eThe 95% extract, with the piperine printed — and no claim we're not allowed to make.\u003c\/p\u003e\u003cp\u003eMost turmeric on a shelf is ground root, which is roughly 3–5% curcuminoids. Ours is a standardised extract at 95%, with black pepper extract alongside it. Those are the two numbers that decide whether a turmeric capsule is worth anything, and both are on the label.\u003c\/p\u003e\u003ch3\u003eThe numbers (per capsule)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTurmeric extract — 500 mg, standardised to 95% curcuminoids (≈475 mg)\u003c\/li\u003e\n\u003cli\u003eBlack pepper extract (piperine) — printed, not hidden\u003c\/li\u003e\n\u003cli\u003e60 capsules · 60 servings · one a day\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA 500 mg capsule of root powder and a 500 mg capsule of 95% extract are not the same product, and the shelf is full of the first priced like the second.\u003c\/p\u003e\u003ch3\u003eNo authorised UK health claim — on purpose\u003c\/h3\u003e\u003cp\u003eThe category over-claims turmeric for joints, inflammation and most other things. In Great Britain botanical health claims are on hold, so the law authorises nothing for turmeric. We claim nothing. We print the standardisation and the piperine that most brands leave off.\u003c\/p\u003e\u003ch3\u003eOne thing to know about the photographs\u003c\/h3\u003e\u003cp\u003eSome of our product imagery still shows an earlier pack printed \"120 capsules\". The pack you receive is 60 capsules, as stated above. New photography is on its way; we'd rather tell you than let you find it in the box.\u003c\/p\u003e\u003ch3\u003eThe paperwork\u003c\/h3\u003e\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is on our Certificates page.\u003c\/p\u003e\u003cp\u003eConsult your doctor before use if pregnant, breastfeeding, taking medication or under medical supervision. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle.\u003c\/p\u003e\u003cp\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"60 capsules · 60 days","offer_id":62794726998346,"sku":"ANI-TUR-500","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/turmeric-01-hero.png?v=1785680686"}],"url":"https:\/\/takeanima.com\/collections\/botanicals.oembed","provider":"Anima Nutrition","version":"1.0","type":"link"}