{"title":"Defence","description":"\u003cp\u003eImmune function, thyroid, energy metabolism and antioxidant defence. Vitamin C, zinc, B12 and selenium — each claim in the register's own wording, each dose as a number.\u003c\/p\u003e","products":[{"product_id":"zinc-15mg-immune","title":"Zinc — Immune Support (15mg)","description":"\u003cp\u003eZinc citrate at 15 mg — one of the most claim-backed minerals there is. (We'd planned this with iodine; iodine isn't available from our current maker, so this is honest, single-active zinc.)\u003c\/p\u003e\u003ch3\u003eThe numbers (per capsule)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eZinc (as citrate) — 15 mg · 150% NRV\u003c\/li\u003e\n\u003cli\u003e120 capsules · 120 servings · one a day\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergen: soy\u003c\/strong\u003e — from the brown rice flour carrier. Declared here and in bold on the label, where it belongs.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat we're allowed to say\u003c\/h3\u003e\u003cp\u003eQuoted exactly as the register words them. We don't paraphrase claims.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eZinc contributes to the normal function of the immune system\u003c\/li\u003e\n\u003cli\u003eZinc contributes to the maintenance of normal skin\u003c\/li\u003e\n\u003cli\u003eZinc contributes to the maintenance of normal hair\u003c\/li\u003e\n\u003cli\u003eZinc contributes to the maintenance of normal nails\u003c\/li\u003e\n\u003cli\u003eZinc contributes to the protection of cells from oxidative stress\u003c\/li\u003e\n\u003cli\u003eZinc contributes to normal cognitive function\u003c\/li\u003e\n\u003cli\u003eZinc contributes to normal DNA synthesis\u003c\/li\u003e\n\u003cli\u003eZinc contributes to normal fertility and reproduction\u003c\/li\u003e\n\u003cli\u003eZinc contributes to the maintenance of normal testosterone levels in the blood\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat we won't say\u003c\/h3\u003e\u003cp\u003eThat it boosts your immunity, or boosts testosterone. The authorised wording is \u003cem\u003emaintenance of normal\u003c\/em\u003e levels and the \u003cem\u003enormal function\u003c\/em\u003e of the immune system — deliberately modest, and that modesty is the tell. Any pack promising a boost has left the register behind.\u003c\/p\u003e\u003ch3\u003eThe paperwork\u003c\/h3\u003e\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is on our Certificates page.\u003c\/p\u003e\u003cp\u003eDo not exceed the recommended daily dose. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle.\u003c\/p\u003e\u003cp\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"120 capsules · 120 days","offer_id":62758664372554,"sku":"ANI-ZI-120","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/zinc-01-hero.png?v=1785682959"},{"product_id":"b12-methylcobalamin-1mg","title":"B12 — Methylcobalamin 1mg","description":"\u003cp\u003eThe active B12, at a dose that leaves no doubt.\u003c\/p\u003e\u003cp\u003eMethylcobalamin — the body-ready form, not the cheaper cyanocobalamin most shelves use — for anyone eating less meat, and anyone who wants their energy metabolism covered without guesswork.\u003c\/p\u003e\u003ch3\u003eThe numbers (per capsule)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVitamin B12 (methylcobalamin) — 1,000 µg · 40,000% NRV\u003c\/li\u003e\n\u003cli\u003e120 capsules · 120 servings · one a day\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCyanocobalamin has to be converted by the body before it can be used, and it releases a cyanide molecule doing it — harmless at these doses, but if a brand has chosen the cheaper form it should have to tell you which one is in the bottle. Ours says methylcobalamin, on the front.\u003c\/p\u003e\u003ch3\u003eWhat we're allowed to say\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVitamin B12 contributes to the reduction of tiredness and fatigue\u003c\/li\u003e\n\u003cli\u003eVitamin B12 contributes to normal energy-yielding metabolism\u003c\/li\u003e\n\u003cli\u003eVitamin B12 contributes to normal red blood cell formation\u003c\/li\u003e\n\u003cli\u003eVitamin B12 contributes to the normal functioning of the nervous system\u003c\/li\u003e\n\u003cli\u003eVitamin B12 contributes to normal psychological function\u003c\/li\u003e\n\u003cli\u003eVitamin B12 contributes to the normal function of the immune system\u003c\/li\u003e\n\u003cli\u003eVitamin B12 contributes to normal homocysteine metabolism\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat we won't say\u003c\/h3\u003e\u003cp\u003eThat it gives you energy in the everyday sense. The authorised claim is about \u003cem\u003eenergy-yielding metabolism\u003c\/em\u003e — biochemistry, not how you feel at three in the afternoon. Treating or preventing anaemia is a disease claim and is out too.\u003c\/p\u003e\u003ch3\u003eThe paperwork\u003c\/h3\u003e\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is on our Certificates page.\u003c\/p\u003e\u003cp\u003eDo not exceed the recommended daily dose. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle.\u003c\/p\u003e\u003cp\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"120 capsules · 120 days","offer_id":62794725065034,"sku":"ANI-B12-1000","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/b12-01-hero.png?v=1785682833"},{"product_id":"selenium-200mcg-thyroid-immune","title":"Selenium 200µg — Thyroid \u0026 Immune","description":"\u003cp\u003eThe quiet mineral most stacks forget.\u003c\/p\u003e\u003cp\u003eSelenium backs your thyroid and your immune system — and it's the honest answer to the thyroid support that iodine would have given. Our current maker can't supply iodine, so rather than pretend, we give you the mineral that actually carries an authorised thyroid claim.\u003c\/p\u003e\u003ch3\u003eThe numbers (per capsule)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSelenium — 200 µg · 364% NRV (as L-selenomethionine, the food form)\u003c\/li\u003e\n\u003cli\u003e120 capsules · 120 servings · one a day\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBritish soil is low in selenium and much of our wheat is now home-grown rather than imported, so average UK intakes are among the lowest in Europe. 200 µg is the dose used in most of the research and sits inside the 300 µg adult upper limit.\u003c\/p\u003e\u003ch3\u003eWhat we're allowed to say\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSelenium contributes to normal thyroid function\u003c\/li\u003e\n\u003cli\u003eSelenium contributes to the normal function of the immune system\u003c\/li\u003e\n\u003cli\u003eSelenium contributes to the protection of cells from oxidative stress\u003c\/li\u003e\n\u003cli\u003eSelenium contributes to the maintenance of normal hair\u003c\/li\u003e\n\u003cli\u003eSelenium contributes to the maintenance of normal nails\u003c\/li\u003e\n\u003cli\u003eSelenium contributes to normal spermatogenesis\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThat is the complete authorised list for selenium. We print all six rather than the two that sound best.\u003c\/p\u003e\u003ch3\u003eWhat we won't say\u003c\/h3\u003e\u003cp\u003eAnything about treating a thyroid condition, speeding up metabolism for weight loss, or detoxing. The claim is about \u003cem\u003enormal\u003c\/em\u003e thyroid function in people whose thyroid is working.\u003c\/p\u003e\u003ch3\u003eThe paperwork\u003c\/h3\u003e\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is on our Certificates page.\u003c\/p\u003e\u003cp\u003eDo not exceed the recommended daily dose. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle.\u003c\/p\u003e\u003cp\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"120 capsules · 120 days","offer_id":62794725392714,"sku":"ANI-SEL-200","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/selenium-01-hero.png?v=1785682664"},{"product_id":"vitamin-c-1000mg-immune-collagen","title":"Vitamin C 1000mg — Immune \u0026 Collagen","description":"\u003cp\u003e1,000 mg of vitamin C — and we tell you it's ascorbic acid.\u003c\/p\u003e\u003cp\u003eNo \"proprietary complex\", no fairy dust. A straight, high-dose vitamin C, one tablet a day, four months in a bottle.\u003c\/p\u003e\u003ch3\u003eThe numbers (per tablet)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVitamin C (ascorbic acid) — 1,000 mg · 1,250% NRV\u003c\/li\u003e\n\u003cli\u003e120 tablets · 120 servings · one a day\u003c\/li\u003e\n\u003cli\u003eVegan · compressed tablet\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat we're allowed to say\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVitamin C contributes to normal collagen formation for the normal function of the skin\u003c\/li\u003e\n\u003cli\u003eVitamin C contributes to normal collagen formation for the normal function of bones, cartilage, gums, teeth and blood vessels\u003c\/li\u003e\n\u003cli\u003eVitamin C contributes to the normal function of the immune system\u003c\/li\u003e\n\u003cli\u003eVitamin C contributes to the protection of cells from oxidative stress\u003c\/li\u003e\n\u003cli\u003eVitamin C contributes to the reduction of tiredness and fatigue\u003c\/li\u003e\n\u003cli\u003eVitamin C contributes to normal energy-yielding metabolism\u003c\/li\u003e\n\u003cli\u003eVitamin C contributes to normal psychological function\u003c\/li\u003e\n\u003cli\u003eVitamin C increases iron absorption\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe collagen claim is worth knowing about: vitamin C is a required cofactor for the enzymes that build collagen, which makes it the only lawful route to a collagen claim in Great Britain. Collagen itself has none.\u003c\/p\u003e\u003ch3\u003eWhat we won't say\u003c\/h3\u003e\u003cp\u003eThat it prevents, shortens or treats a cold. That is a disease claim, and no food supplement is allowed to make one. \"Immunity booster\" is out too — the authorised wording is \u003cem\u003econtributes to the normal function of the immune system\u003c\/em\u003e, and the difference between those two sentences is the whole point of this brand.\u003c\/p\u003e\u003ch3\u003eThe paperwork\u003c\/h3\u003e\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is on our Certificates page.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle.\u003c\/p\u003e\u003cp\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"120 tablets · 120 days","offer_id":62794725720394,"sku":"ANI-VITC-1000","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/vitamin-c-01-hero.png?v=1785682482"}],"url":"https:\/\/takeanima.com\/collections\/defence.oembed","provider":"Anima Nutrition","version":"1.0","type":"link"}