{"title":"Foundations","description":"\u003cp\u003eThe two most people in the UK actually need: omega-3, and winter vitamin D with K2. One a day, every figure printed with its %NRV.\u003c\/p\u003e","products":[{"product_id":"anima-omega-3-published-totox","title":"Omega-3 — Fish Oil (EPA 180 \/ DHA 120)","description":"\u003cp\u003eFish oil with the EPA and DHA split printed — most brands hide it behind \"omega-3 1,000 mg\".\u003c\/p\u003e\u003ch3\u003eThe numbers (per softgel)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFish oil — 1,000 mg\u003c\/li\u003e\n\u003cli\u003eEPA — 180 mg · DHA — 120 mg · 300 mg EPA and DHA combined\u003c\/li\u003e\n\u003cli\u003e90 softgels · 90 servings · one a day\u003c\/li\u003e\n\u003cli\u003eAntioxidant protected with vitamin E (dl-α-tocopheryl acetate — we name the form)\u003c\/li\u003e\n\u003cli\u003eContains fish · gelatin softgel · not suitable for vegetarians or vegans\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat we're allowed to say\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEPA and DHA contribute to the normal function of the heart\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe beneficial effect is obtained with a daily intake of 250 mg of EPA and DHA. One softgel provides 300 mg, so a single serving clears it.\u003c\/p\u003e\u003ch3\u003eWhat we won't say\u003c\/h3\u003e\u003cp\u003eThat it is for your brain or your eyes. Those DHA claims do exist — but they require 250 mg of DHA a day, and one softgel provides 120 mg. You would need three. We would rather print the arithmetic than the claim.\u003c\/p\u003e\u003cp\u003eOne correction while we're being straight with you: the front of the current pack carries a \"Heart · Brain · Vision\" line from an earlier artwork round. It is wrong, it is being fixed at the next print run, and this page is the accurate position.\u003c\/p\u003e\u003ch3\u003eThe paperwork\u003c\/h3\u003e\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is set out on our Certificates page.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle.\u003c\/p\u003e\u003cp\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"90 softgels · 90 days","offer_id":62758496502090,"sku":"ANI-O3-90","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/omega-3-hero-fixed.png?v=1785683326"},{"product_id":"anima-d3-k2-honest-dose","title":"Anima D3 + K2 — Daily Foundation, MK-7","description":"\u003cp\u003e\u003cstrong\u003eThe one supplement the UK government actually tells you to take — at a real winter dose, with nothing about its source hidden.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe numbers (per capsule, daily)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin D3: 75µg (3,000 IU)\u003c\/strong\u003e · 1500% NRV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin K2 (as MK-7): 100µg\u003c\/strong\u003e · 133% NRV\u003c\/li\u003e\n\u003cli\u003e90 capsules · 90 days · vegetarian (not vegan — and we say why)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eFigures per the manufacturer datasheet; final printed values are confirmed against each production batch's documentation before sale.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhy this exists\u003c\/h3\u003e\n\u003cp\u003eThe NHS advice is unusually direct: \u003cem\u003e\"everyone (including pregnant and breastfeeding women) should consider taking a daily supplement containing 10 micrograms of vitamin D during the autumn and winter.\"\u003c\/em\u003e Between October and early March, the UK doesn't get enough sun to make it.\u003c\/p\u003e\n\u003cp\u003eThe government's own National Diet and Nutrition Survey (2019–2023) found \u003cstrong\u003e18% of UK adults deficient year-round, rising to 31% in winter.\u003c\/strong\u003e This isn't a wellness trend. It's a documented national shortfall.\u003c\/p\u003e\n\n\u003ch3\u003eWhere the dose sits — printed, not implied\u003c\/h3\u003e\n\u003cp\u003eThe NHS baseline is 10µg (400 IU) through autumn and winter. The safe upper limit for daily supplementation is 100µg (4,000 IU). Ours is 75µg — \u003cstrong\u003e3,000 IU\u003c\/strong\u003e — a winter-strength dose that sits at three-quarters of the upper limit. The label tells you exactly where that is, rather than treating a bigger number as a better product or hiding a small one.\u003c\/p\u003e\n\n\u003ch3\u003eWhere we differ\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWe tell you what it's made from.\u003c\/strong\u003e Our D3 is lanolin-derived — sheep's wool grease, the same source as most of the UK shelf, including the market-leading spray brand's main range. The difference is we say so, on the label. Suitable for vegetarians; not vegan. A properly made vegan lichen D3 + K2 combination doesn't yet exist at small-batch scale — when it does, we'll make it, and we'll say that on the label too.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eK2 as MK-7\u003c\/strong\u003e, the form with the useful half-life, at a full 100µg.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat we're allowed to say\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVitamin D contributes to the maintenance of normal bones\u003c\/li\u003e\n\u003cli\u003eVitamin D contributes to the maintenance of normal muscle function\u003c\/li\u003e\n\u003cli\u003eVitamin D contributes to the normal function of the immune system\u003c\/li\u003e\n\u003cli\u003eVitamin D contributes to normal absorption and utilisation of calcium and phosphorus\u003c\/li\u003e\n\u003cli\u003eVitamin K contributes to normal blood clotting\u003c\/li\u003e\n\u003cli\u003eVitamin K contributes to the maintenance of normal bones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou'll see K2 marketed for heart and artery health. \u003cstrong\u003eThere is no authorised cardiovascular claim for vitamin K in Great Britain\u003c\/strong\u003e — EFSA assessed it and rejected it. So we don't make it.\u003c\/p\u003e\n\n\u003ch3\u003eThe paperwork\u003c\/h3\u003e\n\u003cp\u003eEvery batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your bottle and we'll send you what we hold for it. We're not yet publishing every certificate openly — where we stand is set out on our \u003ca href=\"\/pages\/certificates\"\u003eCertificates\u003c\/a\u003e page.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDo not exceed 100 micrograms (4,000 IU) of vitamin D a day. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle. If you take blood-thinning medication, speak to your doctor before taking vitamin K.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/strong\u003e\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"90 capsules · 90 days","offer_id":62758497943882,"sku":"ANI-DK-90","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/d3-k2-01-hero.png?v=1785683106"}],"url":"https:\/\/takeanima.com\/collections\/foundations.oembed","provider":"Anima Nutrition","version":"1.0","type":"link"}