{"product_id":"anima-d3-k2-honest-dose","title":"Anima D3 + K2 — Daily Foundation, MK-7","description":"\u003cp\u003e\u003cstrong\u003eThe one supplement the UK government actually tells you to take — at a real winter dose, with nothing about its source hidden.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe numbers (per capsule, daily)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin D3: 75µg (3,000 IU)\u003c\/strong\u003e · 1500% NRV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin K2 (as MK-7): 100µg\u003c\/strong\u003e · 133% NRV\u003c\/li\u003e\n\u003cli\u003e90 capsules · 90 days · vegetarian (not vegan — and we say why)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eFigures per the manufacturer datasheet; final printed values are confirmed against each production batch's Certificate of Analysis before sale.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhy this exists\u003c\/h3\u003e\n\u003cp\u003eThe NHS advice is unusually direct: \u003cem\u003e\"everyone (including pregnant and breastfeeding women) should consider taking a daily supplement containing 10 micrograms of vitamin D during the autumn and winter.\"\u003c\/em\u003e Between October and early March, the UK doesn't get enough sun to make it.\u003c\/p\u003e\n\u003cp\u003eThe government's own National Diet and Nutrition Survey (2019–2023) found \u003cstrong\u003e18% of UK adults deficient year-round, rising to 31% in winter.\u003c\/strong\u003e This isn't a wellness trend. It's a documented national shortfall.\u003c\/p\u003e\n\n\u003ch3\u003eWhere the dose sits — printed, not implied\u003c\/h3\u003e\n\u003cp\u003eThe NHS baseline is 10µg (400 IU) through autumn and winter. The safe upper limit for daily supplementation is 100µg (4,000 IU). Ours is 75µg — \u003cstrong\u003e3,000 IU\u003c\/strong\u003e — a winter-strength dose that sits at three-quarters of the upper limit. The label tells you exactly where that is, rather than treating a bigger number as a better product or hiding a small one.\u003c\/p\u003e\n\n\u003ch3\u003eWhere we differ\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWe tell you what it's made from.\u003c\/strong\u003e Our D3 is lanolin-derived — sheep's wool grease, the same source as most of the UK shelf, including the market-leading spray brand's main range. The difference is we say so, on the label. Suitable for vegetarians; not vegan. A properly made vegan lichen D3 + K2 combination doesn't yet exist at small-batch scale — when it does, we'll make it, and we'll say that on the label too.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eK2 as MK-7\u003c\/strong\u003e, the form with the useful half-life, at a full 100µg.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat we're allowed to say\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVitamin D contributes to the maintenance of normal bones\u003c\/li\u003e\n\u003cli\u003eVitamin D contributes to the maintenance of normal muscle function\u003c\/li\u003e\n\u003cli\u003eVitamin D contributes to the normal function of the immune system\u003c\/li\u003e\n\u003cli\u003eVitamin D contributes to normal absorption and utilisation of calcium and phosphorus\u003c\/li\u003e\n\u003cli\u003eVitamin K contributes to normal blood clotting\u003c\/li\u003e\n\u003cli\u003eVitamin K contributes to the maintenance of normal bones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou'll see K2 marketed for heart and artery health. \u003cstrong\u003eThere is no authorised cardiovascular claim for vitamin K in Great Britain\u003c\/strong\u003e — EFSA assessed it and rejected it. So we don't make it.\u003c\/p\u003e\n\n\u003ch3\u003eThe paperwork\u003c\/h3\u003e\n\u003cp\u003ePer-batch identity, potency and heavy-metal testing, published against your bottle's batch number.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDo not exceed 100 micrograms (4,000 IU) of vitamin D a day. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle. If you take blood-thinning medication, speak to your doctor before taking vitamin K.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEvery dose. Every reason. Nothing hidden. \/\/\u003c\/strong\u003e\u003c\/p\u003e","brand":"Anima Nutrition","offers":[{"title":"90 capsules · 90 days","offer_id":62758497943882,"sku":"ANI-DK-90","price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/1629\/3706\/files\/mock_d3k2_37a579c1-d67f-4a35-9b10-1b64b6bc4f5e.png?v=1785165737","url":"https:\/\/takeanima.com\/products\/anima-d3-k2-honest-dose","provider":"Anima Nutrition","version":"1.0","type":"link"}