The honest-label test
The same actives sit in a lot of tubs. The difference is what a brand is willing to print next to them.
- Every active, with its exact dose & %NRV
- The full ingredient list — fillers included
- Only the health claims GB law authorises
- A Certificate of Analysis, per batch, on request
- Where it’s made and what it’s made from
- “Proprietary blends” with no per-ingredient dose
- Bulking agents behind a marketing name
- Claims with no authorised basis in GB law
- Testing that’s referenced but never shown
- Source and origin left deliberately vague
Category comparison based on typical UK-available products, 2026. No specific brands referenced.
Questions, answered
What does “nothing hidden” actually mean?
Every ingredient is printed with its dose, every filler is named, and a Certificate of Analysis is held for each batch against the number on your pack — email us that number and we'll send it. If it isn’t on the label, it isn’t in the pack.
Are the health claims on this site legal?
We only use health claims authorised on the GB nutrition and health claims register, at the doses those claims require. Where a popular claim isn’t authorised — botanicals like ashwagandha and turmeric, or cardiovascular claims for K2 — we say so and make no claim.
Where is it made, and is it tested?
Manufactured in the UK to GMP standard. Each batch is tested for identity, potency and heavy metals (plus microbiology on powders), and the results are held per batch and sent on request.
What about sweeteners and fillers?
No sweeteners, ever. Any bulking or anti-caking agent needed to make a capsule work is named in full in the ingredient list — never hidden behind a “complex”. Every product page has a What’s not in it panel that lists each one and why it is there.
Delivery & returns
Free UK tracked delivery on every order, no minimum. Ships from the UK — no customs. Express next-day available at £6.95.
Dispatch: orders are dispatched within 1–2 working days. Most go sooner and you’ll get tracking the moment yours does — we would rather print the honest outside number than a tidy one we might miss.
14-day right to cancel unopened items.