Anima D3 + K2 — Daily Foundation, MK-7

The one supplement the UK government actually tells you to take — at a real winter dose, with nothing about its source hidden.

The numbers (per capsule, daily)

• Vitamin D3: 75µg (3,000 IU) · 1500% NRV
• Vitamin K2 (as MK-7): 100µg · 133% NRV
• 90 capsules · 90 days · vegetarian (not vegan — and we say why)

Figures per the manufacturer datasheet; final printed values are confirmed against each production batch's Certificate of Analysis before sale.

Why this exists

The NHS advice is unusually direct: "everyone (including pregnant and breastfeeding women) should consider taking a daily supplement containing 10 micrograms of vitamin D during the autumn and winter." Between October and early March, the UK doesn't get enough sun to make it.

The government's own National Diet and Nutrition Survey (2019–2023) found 18% of UK adults deficient year-round, rising to 31% in winter. This isn't a wellness trend. It's a documented national shortfall.

Where the dose sits — printed, not implied

The NHS baseline is 10µg (400 IU) through autumn and winter. The safe upper limit for daily supplementation is 100µg (4,000 IU). Ours is 75µg — 3,000 IU — a winter-strength dose that sits at three-quarters of the upper limit. The label tells you exactly where that is, rather than treating a bigger number as a better product or hiding a small one.

Where we differ

• We tell you what it's made from. Our D3 is lanolin-derived — sheep's wool grease, the same source as most of the UK shelf, including the market-leading spray brand's main range. The difference is we say so, on the label. Suitable for vegetarians; not vegan. A properly made vegan lichen D3 + K2 combination doesn't yet exist at small-batch scale — when it does, we'll make it, and we'll say that on the label too.
• K2 as MK-7, the form with the useful half-life, at a full 100µg.

What we're allowed to say

• Vitamin D contributes to the maintenance of normal bones
• Vitamin D contributes to the maintenance of normal muscle function
• Vitamin D contributes to the normal function of the immune system
• Vitamin D contributes to normal absorption and utilisation of calcium and phosphorus
• Vitamin K contributes to normal blood clotting
• Vitamin K contributes to the maintenance of normal bones

You'll see K2 marketed for heart and artery health. There is no authorised cardiovascular claim for vitamin K in Great Britain — EFSA assessed it and rejected it. So we don't make it.

The paperwork

Per-batch identity, potency and heavy-metal testing, published against your bottle's batch number.

Do not exceed 100 micrograms (4,000 IU) of vitamin D a day. Food supplements should not be used as a substitute for a varied, balanced diet and healthy lifestyle. If you take blood-thinning medication, speak to your doctor before taking vitamin K.

Every dose. Every reason. Nothing hidden. //