Why Anima — Nothing Hidden
EVERY MILLIGRAM PRINTED
One rule.
Nothing hidden.
The supplement industry runs on sentences chosen carefully. Proprietary blends that hide the doses. Claims the law never authorised. Freshness standards quoted from whichever rulebook flatters the batch. Anima exists to be the opposite of that — including being straight with you about what we cannot do yet.
What we do differently
Every dose printed. No proprietary blends, ever. Every active ingredient on the label with its exact amount and %NRV. If it isn't on the label, it isn't in the tub.
Every claim authorised. We only use health claims from the Great Britain nutrition and health claims register, verbatim, with their conditions of use printed in full. Where the category makes claims the law rejects — K2 for arteries, sodium for hydration, botanicals for brain fog — we tell you that instead.
Every batch traceable. Every batch is made in a UK GMP-standard facility and carries a batch number on the pack. Independent results will be published against those numbers on our Batch Results page as they come in.
And the part most brands would leave out. We do not yet have independent third-party test results to publish, and we are not going to write a sentence that implies we do. Independent testing, commissioned by us and published per batch, is the standard we are building toward.
Made in the UK in a GMP-standard facility, in small batches at honest doses. Not the cheapest tub on the shelf — the one that tells you the truth about itself.
Every dose. Every reason. Nothing hidden. //