Why Anima — Nothing Hidden
EVERY MILLIGRAM PRINTED
One rule.
Nothing hidden.
The supplement industry runs on sentences chosen carefully. Proprietary blends that hide the doses. Claims the law never authorised. Freshness standards quoted from whichever rulebook flatters the batch. Anima exists to be the opposite of that — including being straight with you about what we cannot do yet.
What we do differently
Every dose printed. No proprietary blends, ever. Every active ingredient on the label with its exact amount and %NRV. If it isn't on the label, it isn't in the tub.
Every claim authorised. We only use health claims from the Great Britain nutrition and health claims register, verbatim, with their conditions of use printed in full. Where the category makes claims the law rejects — K2 for arteries, sodium for hydration, botanicals for brain fog — we tell you that instead.
Every batch documented. Every batch is made in a UK GMP-standard facility with documentation covering identity, composition and quality. Email us the batch number on your tub and we will send you what we hold for it — see our Batch Results page.
And the part most brands would leave out. We are not yet publishing every batch certificate openly on the site, and we are not going to write a sentence that implies we are. Whether we can publish a given batch in full depends on our supply agreement, and we are working through it. Independent third-party testing published per batch is the standard we are building toward — a manufacturer's own certificate is documentation, not independent verification.
Made in the UK in GMP-certified facilities, in small batches at honest doses. Not the cheapest tub on the shelf — the one that tells you the truth about itself.
Every dose. Every reason. Nothing hidden. //